Affiliate Marketing seems to be increasing in popularity these days and many are joining in. I personally support this as everyone can now build their online business even if they have a day job and get some extra passive income.
However, affiliate marketing isn’t as easy as it looks and there are many common affiliate marketing mistakes a beginner can make.
Here are some mistakes every beginner should avoid
1. Choosing the wrong niche
A niche is a small part of the market which you choose to target and is usually specific.
You might be tempted to pick a niche which other websites claim to be profitable when starting out because isn’t that what we all want? To make money.
The problem is, if you have absolutely no interest in that topic or niche, you probably won’t do well. The thing with affiliate marketing is you want to get people to click on your affiliate link. If you do not have the interest or even knowledge on your niche why would they come to your website or listen to your suggestions?
You do not need to have a Phd in your chosen niche, but you have to love what you do. A good question to ask yourself would be:
“What can I do everyday and not get bored?”
“What would I be willing to do even if I don’t get paid?”
These points are important because this will be exactly the case when you’re just starting out. A common way to get started would be to create your own website and get people to come to your website.
You would then need to write interesting articles or even post some guides that those interested in your niche would find useful. I’m not talking one or two articles here, I’m talking hundreds of posts. You will be doing this regularly and you might not even get any money in the beginning because your website is just starting out.
2. Thinking that you can make money fast or easily
One thing that you should understand as a beginner is that this is a long process. You will not get rich overnight.
Typically I would assume a newcomer would start making decent money in 6 months which highlights why my first point is so important.
Of course this estimation depends on how hard you work. If you’re diligently writing a new post everyday you will see results faster compared to if you write 2 posts a week.
You really do need to put in the effort if you want to see results. You need to be consistent as well by regularly updating your website with new posts.
The key point to take away here is to not give up and keep at it even if it gets tough or discouraging at times. In a few of my posts I quite often say that if you don’t give up you will definitely succeed and I guarentee it.
As a beginner all you need to do is understand that there is no shortcut to this, there is no get rich quick scheme and those that promise to make you rich fast with little effort are mostly scams.
3. Not having a strong enough goal or drive
Why do I say this? Because I know a lot of people will quit or give up half way. I know how discouraging it can be if you keep working hard for a few months but you don’t get any results. I understand how you feel.
The way to stay in the game is to have your end goal in mind. Why are you doing this exactly? We all have dreams, whether you need the money for someone else or you just want the financial freedom to quit your day job.
If you remind yourself of your dream everyday you will have the energy to get back up again. I at one point got pretty depressed when I just started out and wrote this motivation post.
I want every one of you to understand, that your hard work will pay off one day, that this struggle will allow you to quit your day job one day.
Instead of giving up or thinking that doing this is pointless, I want you to think like this. Imagine your website as your business, right now it is still a start up and doesn’t generate any revenue for you. You need to keep growing your business or website and one day your website will automatically make money for you.
Your website will one day get to a point where it will have tons of visitors and you will be able to monetize it in whatever way you wish.
Once you reach this point you can do whatever you want, because your website is there working for you and helping you make money while you sleep. I’m not asking you to stop posting entirely though but you should get my point.
To all beginners out there I want you to tell yourself that this is worth it.
4. Not having a community or someone to help you
When I first started, I didn’t want to get involved with anyone. I thought I could get my website going alone and didn’t need any help. Well you probably could and I’m not saying you absolutely need help but if you do get help, I’m sure your progress will speed up significntly.
I’m not neccessarily talking about asking questions like :
“Which tool do I use?”
“How do use social media to promote my website?”
Although these are good questions to ask, sometimes help comes in the form of helping you promote your website or posting a comment on your website. It took me awhile to know that comments are a pretty important factor to getting a high rank in Google.
Also a good community will help motivate you and help you move forward with your website. Getting to know like minded people is a good thing even if you don’t need help or support. You can always just talk about your experience of listen to their experience.
A word of caution here guys, not all online marketing communities out there are good for you, some are scams. I’m part of Wealthy Affiliate and I do recommend it as it is free to sign up and has a really active community.
5. Focusing too much on the money
An example of this would be posting too many affiliate links or advertising too much. I was guilty of making this mistake as well. When I first started out I wanted to put an affiliate link in every single post. Bad idea.
Imagine you visit a website and find that there are tons of links asking you to buy this or that, or a couple of advertisements here and there. Would that annoy you? These things will make the user experience worse for your visitors and not to mention, Google doesn’t like it too.
In my opinion, when just starting out you shouldn’t worry about money just yet.
Focus on writing more quality content and optimizing your website. Eventually you will see more and more visitors and thats when you can start putting up affiliate links or advertisements. Remember to do so in moderation though.
6. Focusing too much on the small things
What do I mean by small things?
I’m talking about the colour of your background, text font or text colour these kinds of things. Again, I was guilty of this too.
Initially I wanted to choose a nice background for my website, something that was somewhat transparent but still noticable. Took me awhile to find it and when I did I used that background right away.
I was pretty happy with it at first and but then I got some feedback saying the background was making my posts hard to read. So I scrapped it.
My point here is to not focus so much on beautifying your website, I would say go for a simple design for your website.
The things you should focus on are keywords, writing articles and making it so that users or even Google can navigate around your website easy.
7. Not knowing enough
What I mean is not knowing enough in terms of knowledge and some rules.
Knowledge would be how to optimize your website to get better rankings, or some tools that you can use to help your website. You can even learn something new about your niche. There’s just plenty to learn.
You should keep learning something new everyday and a lot of information is free out there. You just have to find it.
Who knows you might be doing something wrong or there might be a tool out there to automate what you’ve been doing everyday. If you keep studying everyday you will have an amazing website that is full of great content and optimized for search engines.
In terms of rules, there are also things you shouldn’t do. I honestly won’t blame a beginner for not knowing them but if you do break one of these rules Google or other people might be unhappy.
There are rules like duplicate content, keyword stuffing or even the fact that you have to pay tax as an affiliate marketer which would have consequences if you don’t know about them.
This is also why a community is so important because when you get in touch with other experienced affiliate marketers they can tell you these things.
Do not get me wrong here, there is nothing wrong with not knowing, but anyone just starting out should put in the effort to learn about affiliate marketing and the Internet.
There you have it
These are in my opinion some common affiliate marketing mistakes a beginner would make. I admit I made quite a few of these myself so I hope you won’t repeat my mistakes.
Of course the most important thing is to enjoy the process, try not to treat affiliate marketing like a chore and there is no need to beat yourself up over it. I personally was working until 3 or 4 in the morning but the beauty of an online business is that you can work at your own convenience so you can choose how much you want to work.
If you feel tired just take a break, your website isn’t going anywhere.
Just remember to keep at it and keep improving yourself and your website, even if it is at a slow pace.
If you choose to be an affiliate marketer I wish you the best.
If you have any feedback or suggestions please leave a comment below,