How do Bloggers Get Paid and by Whom?

By | March 15, 2017

Questions

Have you ever heard of the success stories where someone, just an everyday person like you or me has made a lot of money from their blog? Have you ever wondered how these bloggers get paid?

A successful blogger can actually make up to 5 figures a month which is enough to make anyone go crazy. Then again, who pays them anyway?

Just to clear off some confusion, I’m talking about bloggers that post on their own websites, not someone who writes guess posts or work for another website as a writer.

The 2 types of income

Direct

Direct simply means that you are generating money from your blog itself. This mostly comes from advertising or affiliate links on your blog. If your blog disappears you will lose this source of income.

Indirect

Your blog is a means to promote something, like a webinar or a product so your blog is indirectly making you money. Even if your blog disappears you can still make money off your products, but you would have lost an advertising medium.

To answer the question – Who pays the blogger?

No one does in a sense. They make money from different sources like advertisements or affiliate marketing. A blogger doesn’t have a boss.

Although you could say that they get paid from whichever program they use to monetize their blog.

If we look into this in more detail, advertisements or affiliate links will only make a blogger money if a visitor like you or me clicks on it. So you can also say that their money comes from us, which is normal.

In order for you to make money from your blog you would have to write posts for it and get visitors. Those visitors will make you money depending on what they do when they’re on your site.

Let’s look at another example

Do you watch Youtube? How do Youtubers get paid?

It is the same concept here. Youtubers make money off their videos just like how bloggers make money off their blogs. Youtube doesn’t pay you for your videos, your advertisements do.

If a creator chooses to not put any advertisements on a video then that video won’t be generating any income. In the same way you don’t have to put any ads on your post, or affiliate links or whatever if you don’t want to, it would simply mean that you won’t be making money off that particular post.

The key take away – You get to choose what you want to do, no one is your boss and you can choose how to get paid ( or not get paid )with your blog. The bottom line is for a blog to make money it needs to have a decent amount of viewers.

Ways to make money with a blog

Now that we’ve got that out of the way, let’s look at some of the methods that you can use to monetize your blog.

Direct

1. Affiliate Marketing

One of the most popular ways for a blogger to make money. You are some what acting like a sales person here. If you join an affiliate network or program, like Amazon Associates you will be given your own unique link to the product page.

If someone comes along to your website and clicks on that link, Amazon will know that he or she came from your website because your link was used. If they decide to buy that product you get to make a commission, in which the amount depends on what program you join.

The commission you get can range from 5% to as high as 70%.

There are also some affiliate programs which offer a recurring commission. Usually they have some sort of monthly subscription fee so whoever you made a sale to pays that fee every month. The best part is you still get your cut of that fee and if that person chooses to stay you will keep getting paid.

2. Advertisements

i) Cost per Click (CPC)

When you feature a cost per click ad on your website, you will make money when someone clicks on it ( quite obvious ). So if someone visits your site, sees the ad but doesn’t click on it you won’t be making any money.

The most popular form of CPC is Google Adsense ( I believe youtubers use this too ) which you can choose to sign up for. You can would usually make around $0.10 to $0.50 per click.

ii)Cost per Action (CPA)

Cost per action ads are a little bit different. Even if someone clicks on your ads you still won’t make any money unless they perform the required action, which can include signing up for something or leaving their contact details.

CPA ads pay the highest out of the 3.

iii)Cost per Impression (CPM)

While the other 2 ads require your user to interact with the advertisement, CPM ads will make you money just by having a visitor view it. So essentially you just display the ad and you can make money.

Unfortunately the pay is the lowest among the 3, you might only make $0.001 per impression or view, which is why CPM ads aren’t really that useful if your blog isn’t popular yet.

3. Job Boards

You can also choose to post job boards on your website, with job listings related to what your site is about. Employers will pay you a fee every month to list job offers on your board, typically about $100. If  you’re starting out you may have to actively seek out employers, they won’t come to you if you don’t have decent traffic.

On the other hand, you can also make money from job seekers clicking on your job board. The amount you get depends on who you’re working with but there are different schemes like, pay per click or pay for every job sign up.

JobThread is a website that lets you post a job board widget on your site.

Of course this is just something like a side income for your website, you won’t be able to match the bigger job boards like Indeed or Craigslist. Your job board however, is more niche specific and might be more targeted towards a certain audience.

4. Sponsored Posts

Let’s say you’re website is about frying pans. You review all kinds of frying pans and you get a lot of traffic. People will see your reviews and you might directly influence their decision to choose one pan over the other.

It would make sense if a frying pan company approaches you asking you to review their pan as well. You are helping them advertise their product in a way.

Youtubers do this a lot as well, you may notice something like ” This video was sponsored by xxx”. The same concept applies to blogs, you can get paid to put out content for a company.

5. Membership Fee / Premium Content

You can also opt to charge a membership fee like how some other sites do it. Maybe something like a members only forum or members only content that people would have to pay to get access to.

I personally don’t see myself doing this since I believe information should be free for all. Although, if you spend a lot of time coming up with some cool or ground braking theory there is nothing wrong with charging money for it. Especially if you’ve spent a lot of hard work and maybe some money on research.

6. Donations

Donations are another way of making money. You just need to set up a donation plugin for your website, here’s a list that you can try.

Again, if your website offers good quality content and someone found it useful, they would be happy to donate. Running a website is cheap but it sure isn’t free. This can be a good way for your viewers to show their support to you as well.

Video game streamers also make some money from donations ( I watch those ), by being entertaining or revealing their tips and tricks which is very much like putting out good content.

Indirect

1. Coaching/Consulting

If you’re an expert in your niche, people might approach you for advice or consultation. If you’re good in Internet Marketing companies can see that from your website and might seek your consultation.

More often than not they are even willing to pay you for it. Of course this opportunity will depend on what your website is about.

2. Training/Webinars

Have you ever seen an ad on facebook that goes something like ” Watch this free webinar and learn how I did xxx in xxx days !”. These guys are essentially creating their own product.

You can do it too if you’re confident enough, and it is also up to you whether or not to charge a fee for it. If let’s say you’re in the piano playing niche and you have a diploma, you could record videos to teach beginners how to play the piano.

You can then charge a fee for your video courses since learning to play the piano does cost money. Of course you would have to actually know the techniques and the basics of playing the piano.

In that sense if you’re blog is promoting your training you are making money from your training and not your blog, but your blog is indirectly helping you.

3. E-books

Another digital product ! Since writing a book and publishing it is pretty easy nowadays with kindle, you can try your hand at it. Again if you’re an expert in your niche you can write an e-book sharing your tips and tricks.

If you’re at a stage where your blog is getting a decent amount of viewers everyday and you’ve gained your viewer’s trust, your e-book will most probably be trusted as well.

As a matter of fact a lot of more experienced bloggers do write their own e-book, and they can be used for other purposes as well like offering them for free to get more email subscribers.

4. Other Physical Products

Other than digital products, let’s not forget about actual physical products shall we! It isn’t that hard to contact a manufacturer on AliExpress  nowadays to get them to make a product for you.

If this is your thing and you have your own product, you could very well advertise it on your own blog. There should be some relation between your blog and your product though.

If your blog has a decent following, you are effectively advertising your product to an audience. If they buy your product you’ll make money!

5. Writing opportunities

Imagine this, when a company or business does a Google search and your blog comes up on top, you’ll probably catch their eye. If you have built up some authority in your niche, eventually people will start to notice you.

This could potentially even land you a writing job ( which you may or may not want ).

These are just a few examples of how a blogger makes money, but here’s more!

Can you make money with your blog as well?

With so many different ways to make money with a blog, would you like to try your hand at it?

Just like any other business opportunity, you won’t achieve a full-time income in a day or two, it is impossible. The reality is that it will take about 4-6 months before you start seeing some income, and this is just small income.

The good news is once your website starts getting traffic, it will only get better and better. Sort of like an exponential graph I would say.

If you’re serious about making money as a blogger, you should expect to make a full-time income in about 1/2 years depending on how hard you work and your chosen niche.

There is no secret here, you need to be consistently putting out posts on your blog, high quality posts. After that you need to build up your viewer’s trust in you with your helpful posts.

Do leave a comment below to share your thoughts !

Lucas

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