Keywords definitely play an important part in SEO. Usually when you write a new post the first thing you do is research your keywords. Then you would want to incorporate these keywords as you’re writing out your post. When I just started the question that comes up frquently is “Where do I add my keywords?”. After some digging I finally found my anwser so this post will teach you how to add keywords to your website effectively. ( Notice my keyword here )
Why is effective keyword placement so important?
Because this is how Google determines how relevant your post is to a search term. When you do a google search, Google will return you all results which they think might be useful to you and they do this using keywords. So when you get page rankings on Google, you are getting rankings under a specific keyword or search term.
The problem is if you do not effectively “tell” Google what your keyword actually is, well you leave it up to their algorithm to decide. In that case you might not even get ranked for the specific terms that you want. You should know who your desired audience are when you’re writing out your post and keywords can help you target them.
So where do I put my keywords?
1. The Page or Post Title
Incase you haven’t noticed, the keyword that I’m aiming for is “how to add keywords to your website”. As you can see it is in my post title. When a spider comes to your website and starts poking around, they start scanning your posts from the title. So they definitely won’t miss it if your keyword is here. Also, if you chose your keyword correctly, meaning you chose a keyword that accurately reflects what your post is all about, it can give the readers an overview as well.
2. The 1st Paragraph
Again you can see my keyword present in the 1st paragraph. I have read online somewhere that adding your keyword closer to the beginning of your paragraph is better than adding it to the end. Of course you can try to do this and if it feels natural go for it. If it doesn’t feel natural you can try putting it anywhere in your 1st paragraph. If you still can’t manage to do it just leave it as it is. There is no need to force your keywords onto your 1st paragraph and even if you do, it may sound weird and steer your readers away.
3. In your post URL
This would be a place that you definitely want to put your keywords in. Just like your title adding your keyword here won’t seem akward, I mean it is just a URL. Also, usually if you choose your keyword as your title, WordPress would automatically set your URL according to your title anyway. A word of caution here, avoid changing URLs because when you get ranked in Google it links to the URL of that post. If you change it, during the period of time in which it takes Google to update it’s results your URL on Google Search would be a broken link.
4. In the Meta Description
Meta Description is the short block of text you see below the post title when Google returns you your search results.
Since this is what readers would see, it makes sense to add your keywords here to give them more information about the post they will be viewing.
5. Image Alternate Text
Image alternate text is the text that would be displayed if for whatever reason your image doesn’t load. It may be read out loud to blind people as well. Of course since Google can’t read images alternate text gives Google a better idea of what that image is about. Ultimately this information tells Google what your entire post is about. If it is relevant, you should aim to add your keyword here but bear in mind, the alternate text is used to tell people what the image is about, not a place to put your keywords for free.
My image above uses the alternate text “Meta Description Example” because I find that more appropriate. Another thing you should know is that you should not spam the image alternate text with alot of keywords. Adding too many would result in keyword stuffing and ultimately lower your rankings.
6. In your Post
Of course, you can include a keyword somewhere in your body text. Usually if you’re writing naturally this would be easy to do. Although if your keyword is a question it wouldn’t make much sense for it to appear here again. In that case you are better off just leaving it and continue to write naturally. There is no need to force it here.
Recap on where to put your keywords
- Page or Post Title – Definitely
- 1st Paragraph – Recommended
- URL – Definitely
- Meta Description – Recommended
- Image Alternate Text – Recommended but not urgent
- Inside Your Post – Recommended but not urgent
Remember that these are all just guidelines, not rules that you have to follow. I’ve seen some people not research keywords at all and still manage to rank number 1 on Google. They just write naturally on their topic. Honestly if what you put out is informative and useful, people will come to your site, you just have to be patient. Remember that content is is the most important factor here and you are writing for your visitors, not search engines.
If you have any suggestions or feedbacks, even a disagreement with my post feel free to leave a comment below,