Every webmaster out there who wants to get more free traffic through SEO would know that keyword research plays a big role. Knowing which keywords to choose would help you reach your target audience more effectively and also help search engines know what your content is all about. There is also the benefit of choosing keywords with low competition to help your website rank better.
Starting Your Keyword Research
First of you would need a keyword tool, here are some suggestions on some free keyword tools. Ideally, your keyword would suggest you more keywords based on the keyword that you typed. Some information about each suggested keyword would also be helpful to help you find the best keywords. When starting out you should type in something general, for example piano. The following example was done using Jaaxy. Now I already explained on my other page but just incase,
- Avg means the average number of searches per month
- Traffic is how much expected visitors you would have to your site if you are on the 1st page
- QSR means how many other competitors are using this keyword
- KQI means keyword quality index
- SEO score reflects how easy it would be to reach page 1 on searches
As we can see searching a general term such as piano gives results which are on different extremes with some having huge number of searches and high QSR and some with low number of searches and low QSR. We need to dive deeper into this keyword and be more specific.
Long Tail keywords
What are long tail keywords? At first we searched a general term “piano”. Now, we want a keyword that is longer than just 1 word. Long tail keywords are just keywords that usually have at least 3 terms. If someone searches using a longtail keyword chances are they are more specific about what they want, which can be good in helping you target a specific group of audience.
After searching for “piano” I chose learning piano fast among the results. Running the search again this is what I get.
Well look what we have here, most of the results are of low QSR and high SEO. However, if you noticed most of the search terms suggested are grammatically weird. You should avoid these keywords because users would search something that makes sense. As you can see the term “learn play piano fast east” doesn’t make much sense and shows only 8 monthly searches.
So this time, we search for a similar term, but a better structured one, “learning to play the piano”.
Now these results look better and make grammatical sense.
The Best Keywords are those with low competition
When choosing your keywords, it would be best to choose one with low competition. This way you can get a good ranking on Google pretty easily. The point is to have a good number of pages or posts targeting low competition keywords and eventually your site will have a decent amount of visitors. If you do target a keyword with a lot of competition chances are you won’t make it to the first few pages. As you all know, when you yourself tries to search for something you almost never go past the first few pages.
The few terms selected above are some that I like, having QSR under 50 and a decent amount of searches every month. The best one would be “how to learn the piano by ear” having a decent monthly search count and really low QSR. How much of a trade of you want between QSR and monthly searches is entirely up to you. I personally prioritize low QSR more than search count but if you do your research well enough you can find some keywords with low QSR and a good amount of searches.
Don’t stop here!
Keep doing your research by trying different keywords. Jaaxy has the option to save keywords that you like for future referrence. This way you can compare all the different keywords you chose to determine the best one.
Alphabet Soup Technique
This is just something that I want to share with you guys. If you go to Google, you can type in your keywords in the Google Search Bar and it would suggest you some search terms in return. These are the popular search terms related to what keyword you typed.
As you can see these are some popular suggestions which you can now look into using your keyword tool. Also, you can look for suggestions for terms before your keyword by placing your cursor in front of your search term.
Now you get some suggestions with words added before your search term.
Using this method, you can add alphabets in front or behind your chosen keyword to get Google’s suggestions. If for example I add “s” in front of my keyword, I get this.
You can try this with all the alphabets hence the name. This should help you get started with some suggestions if you do not know what people are searching for.
Your Keyword and Your Content
Remember that your keyword is ultimately to tell visitors and search engines what your content is about. When doing your keyword research you should find the best keywords that suits your topic. It should be relevant as well. A good way to do this is to have a page or post idea in mind first. When you know what you want to write, try asking yourself, “Who is my targeted audience?” and ” What would they search to get the information that they want?”. This is the direction you want to go. There are many keywords you can try typing in for suggestions and if you do your research well enough you will get the best keywords. With keywords being such an important part of SEO it is worth spending some time to find the right one for you.
There are many different methods on choosing the best keywords, and what I shared here is by no means the best. Everyone would develop their own routine once they gain more experience and so will you. The main thing is to keep trying, keep researching and eventually you will find a keyword that you like and can use.
If you have any questions, feedback, or even disagreement with my post feel free to comment below,